Introduction
Arshi Beauty is a vegan and cruelty-free cosmetic line developed, designed, and marketed by Weblozy. The brand came into existence in 2019. The project is to design and develop a feature-rich, user-friendly, and visually appealing website for beauty and cosmetic enthusiasts who love to experiment, create and flaunt. Arshi Beauty was brought to life by Naurin Arshi as an ethical alternative to traditional cosmetics that are often tested on animals or contain animal-derived ingredients. The cosmetic line enhances your natural beauty by highlighting your features using chemical-free ingredients. The brand has quickly become a popular choice for those seeking vegan and cruelty-free cosmetics.
Client Requirements
Naurin Arshi, founder of Arshi Beauty is a renowned Makeup Artist in the industry with extensive experience. She envisioned her brand to be practical, vegan, authentically nurturing, and be more easily accessible to the consumer. Therefore, she wanted us to build an intangible online presence for the brand with cutting-edge development and marketing techniques. A clean website with easy navigating features was expected by the client that meets the customer’s needs.
Project Approach
1. Gather Requirements: Our team gathered the client’s requirements and expectations for the website. The desired look, feel, and functionality of the website were discussed in detail.
2. Design: A design concept for the website is created, taking into account the client’s requirements and expectations. This included the visual style, the layout of the website, and the navigation. As per the client’s requirement, the design layout is created as per the product niche. We targeted a fresh, light, and user retention design according to the products.
3. Development: The website was developed using PHP, HTML WordPress, CSS, and JavaScript. The design was integrated into a Content Management System (CMS). Expert developers moduled the features as per the market need. Enhanced the user experience by making a hustle-free checkout funnel and created categorical division according to the products niche to ease the search.
4. Testing: At last testing was performed on the website to ensure that it is functioning properly and that all features are working as expected.
Weblozy's unique perspective on this project
- Systematically categorized all products for Arshi Beauty's website and enabled easy updates from the backend
- Designed website to showcase product images in high quality with fast loading speed
- Created a unique and minimalistic logo for the brand, complementing the colorful product display
- Marketed the brand's products effectively to premium buyers, resulting in high profits post-launch
- Achieved peak Return on Ad Spend (ROAS) for the brand through strategic advertising
- Developed an entire brand kit for Arshi Beauty, including brochures and cards.
- Identified and addressed cart abandonment issues on the website, such as simplifying the checkout process and offering incentives for completing purchases, resulting in a significant reduction in cart abandonment rates.
Key Features
- Fast loading speed of the website ensures a smooth user experience.
- Product images have been highly optimized and converted into WebP format without any loss of visual quality, resulting in faster page load times.
- Caching has been utilized in the development process, allowing for the caching of static assets using htaccess. The implementation of caching hence prevents frequent database queries, which also helps to reduce page load times.
- Page optimization has been done to ensure a fast and efficient user experience.
- CSS and JS files have been minified to reduce network bytes, resulting in faster page load times.
- Lazyloaded images ensure that images are only loaded when necessary, further optimizing the website's speed and performance.
- Minified source code ensures that the website's code is as small and efficient as possible, resulting in faster page load times.
The use of caching and other optimization techniques ensures that Arshi Beauty's website is fast and efficient, providing users with an optimal shopping experience.
Result
The Weblozy web development team was able to successfully create the Arshi Beauty website. The website was designed to the client’s specifications and integrated into a Content Management System (CMS). We targeted 360 Marketing to enhance their reach and impact. The website was tested to ensure that all features were working properly and it was deployed to the public. The website is now live and functioning as expected.
Furthermore, social media profiles, and email marketing campaigns were also created by the team to promote the product. Sales were boosted using Weblozy marketing skills and paid ads. In design, a vegan certification logo was used to build user credibility. They also partnered with vegan and cruelty-free influencers to help promote the product to a wider audience. Payment method was made dynamic to resolve extended payment procedures. Various payment methods were given the liberty of usage so that a wider range of audience could be catered.
The marketing strategy was a success, and Arshi Beauty quickly gained popularity among vegan and cruelty-free consumers. The company has sold thousands of products, and the brand has become a go-to choice for those seeking ethical cosmetics. Even 30% extra revenue is being generated by activating our feature of cart abandonment email. Finally, we threw light on customer feedback and review systems. Including honest consumer feedback and testimonials from long term buyers in the design made it easier and more reliable for users to purchase products.
Conclusion
Weblozy's marketing strategy has been a success in launching and promoting Arshi Beauty. The brand has become a popular choice for those seeking vegan and cruelty-free cosmetics, and the company has seen tremendous success since its launch. Therefore, to date, Weblozy is the technical partner of Arshi beauty and witnesses a flourishing relationship together.