Have you ever overheard website designers and developers discussing their work and creating websites? If so, you probably overheard them discussing one of their favourite subjects: responsive design. Today, we'll talk about the value of responsive designs and the reasons that every company needs them.
Responsive Design: What Is It?
So, let's quickly go through what responsive web design is and how it works. First and foremost, responsive website design makes sure that your website functions well on various devices by dynamically resizing the contents and elements to fit the size of the screen being used to view it. It adapts the website's graphics, videos, and other materials to the user's device. However, given that there are millions of smartphone users in the globe today, having a mobile-friendly website is essential in the current situation. In actuality, mobile devices account for nearly 80% of all online searches.
The former requirement of developing a website that is only dedicated to smartphone users has also been superseded by responsive website design. No longer is it necessary to create many webpages for various screen sizes. You can create a single website that adjusts to the size of the screen being used to see it. The primary goal of responsive design is to eliminate the challenges that users encounter when viewing websites on various devices, like zooming, scrolling, resizing, and panning, among others. This issue typically occurs on websites that have not been optimized for a variety of other devices, which may really irritate or anger potential customers who are trying to figure out how things operate here.
Why Should You Spend Money on A Responsive Website Design?
You never know what device a user may use to access your website;therefore, it should be able to adjust to numerous screen sizes. Furthermore, Google said in 2015 that its search engine algorithms would incorporate mobile-friendliness into its rankings (improves SEO). This implies that due to their inability to deliver a positive user experience, websites that are not mobile-friendly will naturally lag behind in search engine rankings.
In conclusion, have a look at these advantages of a responsive website design:
1. An improved user experience
2. Budget-friendly
3. Optimizes for search engines (number three)
4. Enables immediate website updates
5. Increasing accessibility of website
6. Management is made simpler
7. Supports link sharing actively across a variety of device
Let's take a closer look at each of the aforementioned considerations to fully grasp the significance of a responsive website design. Let's begin!
The advantages of a responsive website design
Consistent user experiences
Every business owner should be concerned about user experience because your main goal is to entice visitors to your website and persuade them to return time and time again. When a user first visits your website, it should be user-friendly. If it takes time to load videos and images, has low-resolution photos, or has pointless content, the user will not want to return and will look at other possibilities. According to a Google survey, 48c/o people believe that it is unprofessional behaviour and that the company is comparatively irresponsible toward the needs of the customers.
A smooth user experience is offered by responsive design, which also aids in retaining clients. Every firm aspires to have a favourable influence on customers' minds that keeps them around for a very long time.
Effective in terms of cost
Keeping distinct websites for audiences using different devices may get quite pricey. You may save a lot of money by choosing a responsive website design because you just need to invest in one website to make it function effectively on all devices.
Enhances Search Engine Optimization
As was already discussed in this post, Google gives higher attention to websites that are mobile-friendly, therefore responsive web design helps with SEO. Because mobile devices now account for the majority of web traffic, Google has transitioned to a mobile-first indexing strategy, which helps responsive websites rank higher in search results. Because of this, having a responsive web design is now absolutely necessary for SEO.
Instant website updating is possible
If you can't make updates to just one version of your website, you'll lose out on the possibility to have it ranked higher. A responsive website design will make it easier for you to update your website rapidly and allow you to make many modifications to the same version of the site. It aids in time and financial savings simultaneously.
Website is now very accessible
When your website is easily accessible to all the various kinds of devices, it will receive the majority of traffic from individual queries. If users can easily find everything, then the firm will gain from lead creation and conversion, among many other added advantages. Simply put, a responsive design facilitates navigation and makes a website user-friendly.
Management gets simpler
Businesses frequently lack the time to update/refresh their websites. However, a responsive design provides you the freedom to make changes yourself fast and easily, which makes it easier to manage every aspect of the website without having to hire a website designer. Additionally, a responsive design alleviates all of the stress associated with maintaining the website, including worrying about whether the redirected links will be successful in attracting exceptional visitors or whether you need to link your desktop or mobile website to an update for social media.
A large audience, including older folks, prefers cell phones to PCs while surfing websites, and this preference has been declining over time. Therefore, it is now the duty of every company to establish an online presence for themselves by making sure to choose responsive website design.