GUERRILLA MARKETING STRATEGY: DEFINITION, TYPES & EXAMPLES
Guerrilla marketing is a creative and unconventional marketing strategy that aims to promote a product or service with minimal investment. It involves using low-cost, unconventional tactics to create buzz and attract attention to the brand. In this blog, we'll discuss the definition, types, and examples of guerrilla marketing, and how Weblozy can help businesses implement it successfully.
Definition of Guerrilla Marketing
Guerrilla marketing is a marketing strategy that focuses on creative, unconventional, and unexpected methods to promote a product or service. It is often used by small businesses or startups with limited marketing budgets. The goal of guerrilla marketing is to generate buzz and create a memorable impression on the target audience.
Types of Guerrilla Marketing
Ambush Marketing: Ambush marketing involves associating a brand with a high-profile event without paying for sponsorship. For example, Nike launched a guerrilla marketing campaign during the 2010 World Cup, where they distributed jerseys with the Nike logo to fans outside the stadium.
Viral Marketing: Viral marketing involves creating and sharing content that spreads rapidly through social media and other digital channels. For example, Blendtec's "Will It Blend?" series of videos went viral, showcasing the power of their blenders by blending unusual objects like iPhones and golf balls.
Experiential Marketing: Experiential marketing involves creating a memorable brand experience for customers. For example, Red Bull's Stratos jump, where Felix Baumgartner skydived from the stratosphere, was an experiential marketing campaign that generated a lot of buzz.
Street Marketing: Street marketing involves using public spaces to promote a product or service. For example, McDonald's used street marketing by placing a giant coffee cup on a building, giving the impression that the coffee inside was so good, it was overflowing.
Examples of Guerrilla Marketing
Ikea's "Everyday Fabulous" Campaign: Ikea created a guerrilla marketing campaign where they transformed a bus stop into a luxurious living room, complete with furniture, lighting, and accessories. This campaign generated a lot of buzz and showcased Ikea's affordable and stylish furniture.
Coca-Cola's "Share a Coke" Campaign: Coca-Cola launched a guerrilla marketing campaign where they replaced their logo on bottles and cans with popular names. This campaign generated a lot of buzz and encouraged customers to share their Coke with friends and family.
24-hour Fitness' "Fit-Pong" Campaign: 24-hour Fitness created a guerrilla marketing campaign where they placed ping pong tables in public spaces with the slogan "Fit-Pong." This campaign encouraged people to get active and highlighted 24-hour Fitness' brand mission.
Dollar Shave Club's "Our Blades Are F***ing Great" Video: Dollar Shave Club created a viral marketing campaign with their humorous and irreverent video, which showcased their affordable and high-quality razors. This campaign went viral, generating millions of views and new customers for the brand.
Guerrilla marketing can be a powerful and cost-effective way to promote a brand and generate buzz. However, implementing a successful guerrilla marketing campaign requires creativity, innovation, and careful planning. That's where Weblozy comes in. As a full-service digital marketing agency, Weblozy can help businesses develop and execute guerrilla marketing campaigns that resonate with their target audience and drive results. Contact Weblozy today to learn how they can help your business implement an effective guerrilla marketing strategy.