Mar 17, 2023
4 mins read

2023 Best Practices: Ecommerce Website Design

E-commerce website design plays an integral role in the success of any online store. With the right design and features, an e-commerce store can be a powerful tool for driving sales and increasing profits. However, with the wrong design, an e-commerce store can be a costly failure. To ensure success, there are a few best practices you should consider when designing your e-commerce website. 

Best Practices

Here are some of the most important ones: 

User-Friendly Navigation

Navigation is one of the most important aspects of an e-commerce website. It should be easy to use, intuitive, and clearly laid out. Make sure the navigation hierarchy is well organized, so visitors can quickly and easily find what they’re looking for. 

Mobile-Friendly Design

More and more users are accessing websites from their mobile devices, so it’s important to make sure your e-commerce website is optimized for mobile. This means ensuring the design is responsive, the pages load quickly, and all features are accessible from a mobile device. 

Clear Product Descriptions

Product descriptions are one of the most important elements of an e-commerce website. Make sure the descriptions are clear, and concise, and include all the relevant information about the product. Be sure to include helpful images and videos, if available. 

Secure Payment System

An e-commerce website needs a secure payment system to ensure customers feel confident when making purchases. Make sure the payment system is reliable and up-to-date with the latest security standards. 

Search Functionality

Search functionality is key for e-commerce websites, as it helps customers find what they’re looking for quickly. Make sure the search bar is prominently displayed and that the results are accurate and relevant. 

Customer Reviews

Customer reviews are a great way to build trust and establish credibility. Make sure you have a section on your e-commerce website where customers can leave reviews and ratings for products. 

Optimized for Search Engines

Optimizing your ecommerce website for search engines is essential for driving organic traffic. Make sure the content is well-written and optimized for relevant keywords, and that the page titles and descriptions are accurate and descriptive. 

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Key Features You Are Missing Out On

1. Display Hero Product Images on the Home Page

Consumers' attention is immediately drawn to the home page's clear, high-definition product photos. Hero product photos also assist new visitors in understanding your primary value proposition and gaining enthusiasm for your services because our brain receives visual information more quickly than textual words.

2. Offer visual products a preview

By including a "Quick Preview" option for results shown on product category pages, you may enhance your visual merchandising.

Users may swiftly compare a number of goods while still on the main product list page before making a decision thanks to the "Quick Preview" function. This design strategy performs especially effectively for aesthetically appealing things including apparel, accessories, jewellery, and furniture.

3. Create Small Drop-Down Header Menus Based on Hovering

The screen is obscured by massive header menus, which also hide information on the page being visited. It's ideal to keep the drop-down header menu area visually concise, like Casper does, because many customers may unintentionally activate it.

4. Reduce Form Field Sizes on the Checkout Page

On e-commerce websites, the average percentage of checkout forms that are completed is 46.4%. Reduce the amount of needed form fields and checkout procedures if you're losing more clients at this point.

Just the details required for delivery and payment should be requested. If the user is requested to create an account in the subsequent order confirmation email, they are more likely to do so.

5. Reduce On-Site Pop-Ups

Most people find pop-ups to be irritating and obtrusive. Design crucial UI components like a discount coupon, feedback form, or live chat help as static, sticky UI elements rather than as self-activating pop-ups to draw attention to them.

You can place "chat" and "feedback" behind buttons in peripheral zones and put a sticky bar for current promotions on top of the main menu. Consumers can still easily get this information, but it doesn't stop them from browsing .

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Following these best practices for ecommerce website design will help ensure your store is successful. Remember, it’s not just about creating a visually appealing website; it’s about creating an effective ecommerce experience that drives sales and increases profits. To ease up your work you can always look upto expert from Weblozy! Enhance and make your brand market ready with Weblozy.